Start from your whole market,
or from a list you already have.
Every play gets the same research: the problem, why now, and who decides. Only the companies that are ready reach your rep.
Built for winning new customers, not growing existing ones.
| Campaign | Watch | Act now this week |
|---|---|---|
| Net-newDefaultYour market, from your ideal customer | 8,400 companies | 12 |
| Target listCompanies you've chosen to win | 300 companies | 3 |
| A competitor's customersFound from the tools they run | 640 companies | 2 |
| Event listExhibitors at a logistics expo | 450 companies | 4 |
| InboundNew leads in your CRM | 85 this month | 6 |
Every play works the same way.
Six plays. One standard of research.
Net-new pipeline
Companies that aren't talking to you yet. You don't need a list.
Best when: you need new customers and your reps can't cover the whole market.
Skip it if your team already reaches every company in your market.
Your target list
Companies you've chosen to win, watched all the time instead of worked once. Not your existing customers.
Best when: territories or target lists are fixed.
Skip it if your list is small enough that your team knows everyone on it.
A competitor's customers
Reach them with a reason to switch, not a cold introduction.
Best when: an end of life, a forced move, a price rise or a public failure gives them a reason to leave.
Skip it if there's no clear competitor to win from.
Events
Work the list before the event, not only after it.
Best when: one event covers much of your market.
Skip it if you don't go to events or get the lists.
Intent lists
We judge your intent list on fit and timing, not on interest alone.
We don't sell intent data or identify anonymous website visitors.
Skip it if you don't already buy intent data.
Inbound to outbound
We judge inbound leads by the same rules and work the good ones like any other company.
Best when: inbound is more than your team can work the same day.
Skip it if your team works every lead the day it arrives.
Your rep approves every first message before it goes out.
One setup. What each person gets.
Know where next quarter's pipeline is coming from, with the reason behind every meeting in your CRM.
Your whole market gets worked, and every rep works from the same research.
Everything is written into Salesforce or HubSpot, sending stays off your main domain, and the team needs no new tool.
Tell us which plays you run.
We'll research 20 companies from your market the same way and show you which ones we'd reach out to. Free.
No list needed, though you can bring one.